by Cyndie Shaffstall Most of us have a terms of service document on our website, even if it’s mostly contained within our privacy policy. We reference this document in much …
by Cyndie Shaffstall For many of us, choosing the from name is a simple task. We send it from the person to whom we want the recipient to respond or …
The line between business and marketing email is often blurred and what affects one, nearly always affects the other. Not surprisingly, privacy — and the lack thereof — is of …
Yes, the big data bandwagon is here and many marketers are eager to jump on, but we also have an ethical responsibility to our constituents.
For years marketers have been tracking open rates and using this stat for everything from choosing the best time to send to validating the deliverability of a particular email-automation vendor; …