by Cyndie Shaffstall Yes, Virginia, there is a difference. Earlier this week I was interviewed by a reporter doing an article on nurture campaigns and, as I had been in …
by Cyndie Shaffstall Wander around your marketing department (or, if you’re a small business, dig through the pile on your desk), and you’ll find you, like many to most other …
by Cyndie Shaffstall A marketing email should not ever be an isolated interaction between you and the recipient — it should be a player in a concert designed to delight, …
by Cyndie Shaffstall The harder you make it for your prospect to become a customer, the fewer will. Most marketers agree that lead generation and lead conversion are the bedrocks …
Most studies agree that your email list will suffer an annual 30% attrition rate. If you hope to grow your list by, say, 20% a year, added with attrition, you …
