Spider Trainers are experts at defining and responding to your needs for a drip campaign. We will design a completely custom, branded theme for your messaging, establish a deployment schedule, load the campaign into your automation software (or help you with manual reminders), and monitor the campaign analytics.
As a managed professional services provider, we work with your software — be that Hatchbuck, SharpSpring, Act-On Software, Eloqua, Marketo, SilverPop, Pardot, Aprimo, HubSpot, InfusionSoft, or something else — designing, developing, and deploying your campaign in order to achieve your sales and marketing goals.
Automated marketing: drip vs. nurture
Many marketers and marketing-automation software companies use the terms drip marketing and lead-nurture marketing interchangeably, but these two marketing styles are different and will achieve different results.
Drip marketing |
Nurture marketing |
| Generalized message. | Highly specific message. |
| Pre-designed template on a pre-determined schedule. | Pre-designed template deployed in response to action or interaction on behalf of the recipient (auto-responder). |
| Standard, less personal method of follow-up. | Recognizes the needs of the buyer and stage in the buying cycle. |
| Keeps you top of mind when/if the customer enters or returns to the buying cycle. | Nudges shoppers along the sales funnel through recognition and response. |
Learn more
To learn more about Spider Trainers’ email-marketing services, click a related-topic link below, call 928 358 5398, send Spider Trainers an email, or visit the Spider Trainers’ contact page.
