Spider Trainers are experts at defining and responding to your needs for a drip campaign. We will design a completely custom, branded theme for your messaging, establish a deployment schedule, load the campaign into your automation software (or help you with manual reminders), and monitor the campaign analytics.
As a managed professional services provider, we work with your software — be that Hatchbuck, SharpSpring, Act-On Software, Eloqua, Marketo, SilverPop, Pardot, Aprimo, HubSpot, InfusionSoft, or something else — designing, developing, and deploying your campaign in order to achieve your sales and marketing goals.
Automated marketing: drip vs. nurture
Many marketers and marketing-automation software companies use the terms drip marketing and lead-nurture marketing interchangeably, but these two marketing styles are different and will achieve different results.
|Generalized message.||Highly specific message.|
|Pre-designed template on a pre-determined schedule.||Pre-designed template deployed in response to action or interaction on behalf of the recipient (auto-responder).|
|Standard, less personal method of follow-up.||Recognizes the needs of the buyer and stage in the buying cycle.|
|Keeps you top of mind when/if the customer enters or returns to the buying cycle.||Nudges shoppers along the sales funnel through recognition and response.|