Resources
We know the informed client will enjoy much higher levels of success from website to email and beyond. Our resources are often case studies of our own or our clients' experiences.
Never miss an opportunity to learn something
Online and subscriber-only downloadable resources
This page provides a list of both our online and offline resources. No subscription is required to access online resources. If you would like to receive any of downloadable resources below, please complete our subscriber form to receive the links. You need only do this once — the confirmation email contains links to all downloads and your subscription will ensure you receive new links as resources are added.
MROI CALCULATORS
Spider Trainers has created a series of calculators within an Excel document to help you analyze past — and plan future — marketing campaigns.
ONLINE CALCULATOR
This online version of our ROI calculators for marketers is a quick way to assess your last campaign and project your next.
DRIP-MARKETING TOOLKIT
With this collection of eBooks, guides, white papers, multimedia, and software, you will learn to build a drip-marketing campaign.
CELEBRATE UNSUBSCRIBES
When someone unsubscribes from your list, Not only should you celebrate the loss, you should encourage it.
THE CRM CYCLE
How you identify prospects, engage and nurture leads, and convert to customers is facilitated by a CRM or customer relationship manager application.
GREAT BIG BOOK VIDEO
Marketers in my LinkedIn and other social networks have contributed (at last count) nearly 300 quotes. Here’s the video version.
SQUEEZE/LANDING PAGES
Use targeted landing pages to provide a path for leads to become a customer, enable leads to become a customer, and resolve any concerns about becoming a customer.
REPURPOSING CONTENT
Surely you have a document that can be repurposed as multiple formats of inbound content and here we’ll show you just how that’s done.
PROSPECTS, LEADS, & SUBSCRIBERS
Developing a marketing list requires a great deal of effort and you need to understand what will and will not get your company name on the radar of one or more spam monitors.
LIFECYCLE MARKETING
Also known as multi-touch marketing or cross-channel marketing, lifecycle marketing is the focus on the individual and their journey with your brand.
MARKETING METRICS
Learn about measuring campaign engagement, how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
THINGS MARKETERS SAY
A huge collection of shareable pithy, amusing, guiding, and sometimes biting quotes from marketers and marketing managers around the world.
THINGS MARKETERS COUNT
Marketers count just about everything. In this book from Spider Trainers, we’ve captured about 175 stats that verify there’s a little mathematician in all of us.
BLAST, DRIP, & NURTURE
In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
AUTOMATED EMAIL MARKETING
With triggered and automated campaigns, we are transcending from when-we-can marketing to just-in-time marketing and it’s making a difference.
MARKETING RESOURCE LIBRARY
This is not your typical LinkedIn discussion group. This is a searchable library of marketing resources that will help you do your job.
TAMING YOUR CAMPAIGN
In this infographic, we discuss the many steps you’ll need to consider as you begin developing a robust and thorough campaign.
THE POWER OF PRINT (IN MARKETING)
Despite the reports that schoolbooks, newspapers, and coupons are disappearing, survey after survey finds people simply prefer tangible printed products.
PERIODIC TABLE OF SEO RANKING FACTORS
Search Engine Lands’ chart summarizes the major factors to focus on for search-engine ranking success.
THE ROI OF IMAGES
In this infographic, we illustrate how your email marketing effectiveness is affected by consumers who block images.
SEO IN OUTBOUND MARKETING
If you think SEO is just for web pages, we take issues with that. Watch this video to learn how your email contributes to search rankings.
DATA. DESIGN. DELIVER.
In this infographic we illustrate the effects of data (marketing lists) and design on the deliverability of your email campaigns.
$ AND % OF EMAIL
On average, every dollar spent on email in 2011 resulted in $40.56 in revenue; but getting great results from email means you need great messaging — text and design. [infographic]
ZMOT
This free eBook on marketing strategies and the ZMOT (Zero Moment of Truth) will help you understand the shift in the marketing landscape that includes our mobile devices and what the consumer is doing before they purchase.
15 COOL QR CODE THINGS
In this article we show that QR codes are everywhere — on the sides of buses, in newspaper ads, on signs, in stores, on storefronts, in cereal boxes, and even on rooftops — but are they really worth all the buzz? You bet.
15 COOL QR CODE THINGS
In this video we show 15 Cool QR Code Things you can do to market your business with a two-dimension collection of squares.
PERFORMANCE (PART 1)
Video/article: 50 Good Ideas for Getting to Google’s Page 1
In the first part of this four-part video series — also available on YouTube and SlideShare — we list 50 ideas for helping you market your company by getting to Google’s page one.
CONTENT (PART 2)
Video/article: 50 Good Ideas for Getting to Google’s Page 1
In part two of this four-part video series — also available on YouTube and SlideShare — we list 50 ideas for helping you market your company by getting to Google’s page one.
VISITORS (PART 3)
Video/article: 50 Good Ideas for Getting to Google’s Page 1
In part three of this four-part video series — also available on YouTube and SlideShare — we list 50 ideas for helping you market your company by getting to Google’s page one.
MARKETING (PART 4)
Video/article: 50 Good Ideas for Getting to Google’s Page 1
In last of this four-part video series — also available on YouTube and SlideShare — we list 50 ideas for helping you market your company by getting to Google’s page one.
20+ IDEAS CAMPAIGNS
An idea book for using automated marketing to improve engagement, build loyalty, and achieve a measurable return on your investment.
Using LinkedIn as a B2B Marketing Machine
How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.
THE CAN-SPAM ACT
In 2003, Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb spam.
REPURPOSING INBOUND CONTENT
In this slide deck we’ll cover a number of ideas for amplifying your inbound marketing using repurposing and multi-touch campaigns.
