Deploy an automated drip program to identify prospects, segment leads for nurturing, and measure sales readiness
Marketing automation is enjoying the fastest growth in the CRM-related segment with 45% of that coming from mid-sized companies and 92% of smaller companies planning to join the trend this year. Yet 25% of companies are not using their platform to its fullest potential and as many as 75% use their system to deploy a series of blast emails without an automated program in sight reducing their investment to not much more than expensive list management. With this in mind, Spider Trainers has put together a Drip-marketing Toolkit designed to help marketers launch a drip-marketing program that will bolster their entire marketing program and ensure a return on investment, even when resources are at a premium.
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