Automated marketing and site development.

Nurture (multi-event) marketing

B2B, B2C, and B2E companies alike are coming to realize the benefit of automated-email marketing and with that, the need to create and deploy nurturing campaigns in order to improve engagement and conversion.

Auto-responders deployed in an appropriate, timely manner to maximize engagement

Spider Trainers designs, develops, and deploys automatic responders to acknowledge your recipients’ and visitors’ interaction or behavior  — this is known as nurturing them through the sales funnel. As a managed professional services provider, we work with your software — be that Hatchbuck, SharpSpring, Act-On Software, Eloqua, Marketo, SilverPop, Pardot, Aprimo, HubSpot, InfusionSoft, or something else — to build a completely custom and branded nurturing campaign that will help your organization reach sales and marketing goals.

Automated marketing: drip vs. nurture

Many marketers and marketing-automation software companies use the terms drip marketing and lead-nurture marketing interchangeably, but these two marketing styles are different and will achieve different results.

Nurture marketing

Drip marketing

Highly specific message. Generalized message.
Pre-designed template deployed in response to action or interaction on behalf of the recipient (auto-responder). Pre-designed template on a pre-determined schedule.
Recognizes the needs of the buyer and stage in the buying cycle. Standard, less personal method of follow-up.
Nudges shoppers along the sales funnel through recognition and response. Keeps you top of mind when/if the customer enters or returns to the buying cycle.

Learn more

To learn more about Spider Trainers’ email-marketing services, click a related-topic link below, call 928 358 5398, send Spider Trainers an email, or visit the Spider Trainers’ contact page.

Related topics

Spider Trainers' nurture marketing in-page image