Your database may be your most important asset
Spider Trainers provides database development and management services that include acquisition, demographic and behavioral appending, list maintenance, and more.
Database development and list maintenance is best accomplished through the deployment of campaigns that engage the visitor and encourage them to click links or provide information about themselves that enable you to target future messaging. The tracking of this information is typically handled by your email-automation system, which either includes CRM-like functions or passes information to your CRM (such as Salesforce). Your sales team can then use this information as conversation starters when they are ready to interact with the lead or contact and have at the ready valuable insight into behavior and decision-making readiness.