Automated marketing and site development.


Author: Cyndie Shaffstall

Security is Your Responsibility Too

As agencies, we often receive and have our clients’ credentials for all sorts of sites — email-automation application, FTP servers, hosting accounts, social media accounts, and more — but do you provide your client with adequate protection, including how you receive it and how you share it internally? I bet not.

It’s Time to Move On

Until now you’ve been happy with your email-automation vendor, but lately you feel as though perhaps something is missing… Email automation is a wondrous thing and I’d be lost without it — as would all of my clients — but like most relationships, both parties must maintain dialogue, work together, and compromise when necessary or you may find you’ll drift apart.

Um, Gee… Thanks for Subscribing. (Now What?!)

by Cyndie Shaffstall Welcome (to our list) email performance has increased 253% since 2011*, putting these critical messages by some calculations in the lead for reader engagement — yet some …

Gosh, I’ve Missed You!

by Cyndie Shaffstall Are you giving up on your subscribers too soon? A new study shows how win-back campaigns are re-engaging subscribers long after many of us have given up …

When a Customer is Not Worthy

by Cyndie Shaffstall As business owners and employees of businesses, we all work diligently to acquire prospects, qualify leads, and convert customers, but sometimes we need to stop and consider …