Automated marketing and site development.


Author: Cyndie Shaffstall

When All Hell Breaks Loose

After auto-sending many emails to clients in the span of a few hours, we find ourselves faced with a dilemma. Do we send yet another email and risk alienating our clients further? Do we stop all communication until the recipients have been given enough time to forget we spammed their inbox? Do we remove them all from our list entirely? Do we respond to the dozens or hundreds of hate emails? Lastly, what do we do to salvage unsubscribes?

Supporting Your Shopping Cart

Your website provides you with real estate for validating claims and educating customers and should be a critical part of every marketing campaign, yet so many marketers toss up a landing page and call it a day. With eCommerce supplanting more and more brick and mortar stores, it may be time for you to re-evaluate your drip and nurture approach.

Wasted Personalization

Our most-successful campaigns were our weekly direct-mail postcards and letters, nicknamed PUN (product-upgrade notice) and CUN (competitive-upgrade notice). These events were mailed each week to everyone in our quarter-million name database who owned a product undergoing an upgrade during the week or for which a competitive product had been announced.

Sowing Seeds

Back in the day of direct mail, nearly all marketers had seed names in their list in order to monitor the delivery time of mailed campaigns as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors using them to monitor the number of times and how lists they rent and sell are being used.

Collaborating with Sales for Sales

I presented the Bottom-Up Marketing webcast last week for Target Marketing Mag and following the event found the same question had been submitted by a number of attendees. The question? How does a marketer get sales to follow up with leads? I came away feeling I had done a poor job of helping the audience to understand, it’s not, “how do you get sales to do what you want?” it’s “how do you give sales something they want to work with?”