For many of us, summertime means a slow down in sales—our customers are off vacationing with their families in beautiful locations and they put thoughts of our services and products out of their minds.
This week we set up an elaborate A/B test on subject lines. I liked How 1.75 Billion Mobile Users See Your Website and my client manager liked Business Cards are No Longer the First Impression. We learned long ago not to be a focus group of two, but our testing also proves something else I’ve been saying for years — A/B tests do not stand alone.
As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our attrition. On average, companies report an attrition rate of about …
As marketers, staying engaged with your constituents is more than betting on their short-term memory loss. It’s about honoring the relationship and their wishes.
As an agency or service provider, you’ve likely been faced with the challenge of dealing with a client who wants it done their way — no matter what. When you’re sending thousands or millions of emails, this type of stubbornness can have an impact well beyond one campaign. Sometimes agreeing to disagree can be detrimental to not just their business, but also yours.
