21 Ideas for Staying in Touch through Email Marketing [HINT: You’re probably only doing 3 of these]

by Cyndie Shaffstall

1. Welcome incoming prospects
2. Stay top of mind with subscribers and customers
3. Recycle leads
4. Recover lost opportunities
5. Reengage subscribers
6. Reengage customers
7. Reassess worth
8. Evangelize your products
9. Train customers
10. Address buyer’s remorse
11. Accelerate interest
12. Follow up live/recorded events
13. Augment sales interactions and nudge shoppers
14. Address budget issues
15. Target acquisitions, investments, and other news announcements
16. Appeal to distracted leads
17. Root out the truly abandoned
18. Up-sell and cross-sell
19. Build referrals and loyalty
20. Follow up free trials
21. Remind of contract renewal

Did this get you to thinking? If so, download the long version, 20+ Ideas for Automated Blast, Drip, and Nurture Campaigns

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