Automated marketing and site development.

Using LinkedIn as a B2B Marketing Machine [case study]

Talk about the people you want to talk

Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.

Shaffstall knew she needed a topic for that discussion that would not only promote the audience but also self-identify individuals within the group as her target audience. Since Spider Trainers’ client profile is typically that of a marketing department looking to architect a drip or nurture campaign, she conjectured the best topic might well be… marketing.

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Using LinkedIn as a B2B Marketing Machine cover image