Measure and make projections about your return on marketing investment
According to Wikipedia, the value of return on marketing investment (ROMI) is in its simplicity. In most cases a simple determination of revenue per dollar spent for each marketing activity can be sufficient to help make important decisions to improve the entire marketing mix. With that said, Spider Trainers has created a series of calculators within an Excel document to help you analyze past — and plan future — marketing campaigns.
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