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Press Release: Prisme Technologies announces partnership with Spider Trainers for dedicated web-to-print SEO

For Immediate Release

New Partnership Adds Much-Needed Web Marketing and Visibility to W2P Store Launches

Laval, Quebec, Canada — August 19, 2011—Prisme Technologies is pleased to announce the selection of Spider Trainers as an authorized partner designated to provide project launch, go-to-market, marketing, search-engine optimization, and professional-visibility services to clients purchasing the PrintSYS Software as a Service (SaaS) web-to-print solutions.

Prisme Technologies currently offers its clients multiple learning channels for achieving positive SEO results—including Power Lunches and YouTube videos (—but the partnership with Spider Trainers will accelerate the clients’ understanding and implementation of industry standards for and new advancements in driving and capturing web-based customers.

Says Dan Sparrow, vice president of sales and marketing for Prisme Technologies, “Spider Trainers provides a crucial service to print companies that want to market their products on the internet. Prisme Technologies provides best in class, turn-key, web-to-print tools and services and Spider Trainers provides the expertise and services that ensure web users can find them.”

When it comes to search-engine optimization for the PrintSYS B2C web-to-print storefront, Spider Trainers provides unique online and web-to-print experience to ensure that the store is appropriately positioned in search-engine results. The measurement for success extends beyond increased site visits and emphasizes providing required resources for delivering the appropriate visitor to the site. Increasing qualified visitors ensures a higher conversion rate of prospects to customers.

Spider Trainers’ founder and SEO/SMO advisor Cyndie Shaffstall leads operations with more than 30 years’ experience in the print and publishing industries. According to Shaffstall, “On the heels of my seven-year stint with Quark and as a lead on the Quark Promote web-to-print project, I’m now able to expand and hone Spider Trainers’ services as a provider of solutions to web-to-print store owners. My industry experience ensures that this team will be highly effective at targeting shoppers in a manner that can only come with many years’ experience in satisfying the needs of the print customer.

“While search-engine optimization providers are plentiful, Spider Trainers offers web-to-print storefronts a focus not found in other SEO companies. We target the print customer in a manner that can only come with many years of understanding marketing campaigns, the integration of online efforts, and the important component of understanding the print business as well,” adds Shaffstall.

Spider Trainers will be presenting alongside Prisme Technologies at Graph Expo in Chicago, September 11–14, 2011. Visit both Spider Trainers and Prisme Technologies at HP booth 3210, Xerox booth 3766, or Xeikon booth 4027 for more information or for a customized demonstration of PrintSYS web-to-print solutions.

For more information on the services provided by Spider Trainers, visit For more information on Prisme Technologies or the PrintSYS web-to-print solutions for B2C and B2B, visit

Press contact for Prisme Technologies:

Dan Sparrow
Vice President Sales and Marketing
Prisme Technologies
1693 Place de Lierre
Laval, Québec Canada H7G 4X7


+1 (425) 440-0018

Press contact for Spider Trainers:

Cyndie Shaffstall
Spider Trainers
PO Box 280487
Lakewood CO 80228


303 468 8713

Founded in 2004, Prisme Technologies is the developer of PrintSYS, the award-winning web-to-print solution for the graphic-communications industry. Offered as a licensed SaaS solution, PrintSYS customers include global retailers, commercial printers, agencies, government, institutions, universities, photographic and specialty product manufacturers, screen printers, label and packaging converters, quick printers, and other organizations that require easy, intuitive, and inspiring web-to-print solutions.

Founded in 2009, Spider Trainers ( is a division of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 30 years’ experience on their advisory team specializing in marketing, promotion, press relations, and SEO/SMO techniques.

©2011 C Shaffstall & Son, LLC