A Strategic Approach to Promoting Inbound Content [case study]

Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.

The Great Big Book of Things Marketers Say is a collection of apropos quotes harvested mostly from Shaffstall’s existing and newly established LinkedIn connections; in her words, “astute marketers the world over,” and is currently in its fourth edition with nearly 300 pithy quotes.

• Click to get A Strategic Approach to Promoting Inbound Content case study: How Spider Trainers created a social-sharing army.