Press Release: Optimized Professional Visibility Provides for Professional Achievement Exposure on the Web

Denver CO — 20 April 2009 — Spider Trainers announces the launch of new search-engine optimization (SEO) and social-media optimization (SMO) services for the promotion of upper management, C-level executives, and entrepreneurs. Termed optimized professional visibility℠, Spider Trainers has developed, tested, and measured results of search-engine and social-media techniques and developed a process to promote and manage the visibility of the professional accomplishments of industry leaders and influencers.

“As a CEO and launching a new company with proprietary processes, the benefit of optimized professional visibility, or the process of exposing my individual accomplishments, is critical to my professional recognition,” says Michael Donner, CEO Pridemark Paramedics, LLC, and Pridemark Billing Services, LLC.

Professionals are often recognized and defined by their job. The details of day-to-day accomplishments — even major accomplishments — are sheltered by one’s title and little or no specifics are available outside the firm where they work. Moving forward in one’s career, or even changing careers, can be a challenge when only sparse professional detail exists. In most cases these professionals have spent their career taking care of someone else’s company without creating individual recognition.

“As an HR consultant, I recognize that whether it is the human-resources staff searching for information on a candidate or a co-worker wanting to learn more about their new associate, looking to the web for answers has become the norm. An executive spends their entire career developing and excelling at professional strengths that make them uniquely qualified for the position they hold, but the visibility of these skills to someone outside the firm is extremely limited. Spider Trainers’ process makes them not just visible, but recognizes the person as an authority,” says Courtney Berg, president, CourtSide Consulting, LLC, a Denver-based human resources consulting firm.

Spider Trainers carefully charts the deployment of calculated content and maintains the daily contributions that are required to get an executive to the top of the search results and keep her or him there. Once the content is established, the benefiting entrepreneur or executive will be well positioned to pursue business relationships and partnerships, career changes, authoring and speaking engagements, or peer recognition for inventions, technology, or processes.

“As the press-relations manager for multiple companies, I realize the significance of an individual’s reputation and personal and professional background, in every aspect of their lives. Anyone who is trying to reach a goal and/or get a foot in the door on a new venture, business, or position, is basically an open book to whoever chooses to take a moment to Google® them. People want to know who they are dealing with and whether or not their investment (monetary or otherwise) is in the appropriate hands,” says Tami Stodghill, press relations manager, XChange UK and ThePowerXChange.com.

“Now, more than ever, individuals who need search results to represent their capabilities, accomplishments, and extensive knowledge in specific areas need Spider Trainers. This is a unique and valuable service for developing personal and professional exposure that would stand up to even the most ardent evaluation. Spider Trainers applies valuable expertise to placing their clients’ skills, abilities, pertinent background, and proficiency in the forefront and diminishing the visibility of unfavorable content. Spider Trainers steps up and assists anyone — with any goal — in achieving the highest personal and professional position. Spider Trainers is an investment in you,” adds Stodghill.

To create optimized professional visibility, managing content, SEO, and SMO of an executive’s electronically documented life is not enough. It’s imperative that desirable content rank high, and in the event that there is undesirable content, it is obscured by many pages of positive, carefully planned content congruent with the executive’s goal — regardless what that goal may be.

“As an entrepreneur or executive, you are much more than your job. Spider Trainers has developed the ideal approach to executive-level professional promotion. While I’m fairly well known within my industry, outside that, I doubt anyone could get the spelling of my name right. The web is a proven promotional vehicle, but to date I’ve not seen it exploited for the promotion of professional skills, accomplishments, and achievements — not to mention desires — of the individual executive. As the SEO/SMO for Spider Trainers we have developed a process that has all the makings of a very successful business model.”

For additional information on optimized professional visibility℠ or Spider Trainers contact us by email info@spidertrainers.com, or visit spidertrainers.com. To download the white sheet, visit http://spidertrainers.com/resources/optimized-professional-visibility.pdf

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Spider Trainers (https://www.spidertrainers.com) is a newly formed company based in Denver, CO. The company touts more than 30 years’ experience on their advisory team specializing in marketing, promotion, press relations, and SEO/SMO techniques. Spider Trainers is the founder of the optimized professional visibility℠ process.

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