by Cyndie Shaffstall Segmentation is the process of grouping names within your list into like interests, position in the buying cycle, demographics, or other criteria relevant to your business. Segmentation …
by Cyndie Shaffstall Welcome incoming prospects Stay top of mind with subscribers and customers Recycle leads Recover lost opportunities Reengage subscribers
by Cyndie Shaffstall A case study documenting Spider Trainers’ effort to remove inactive leads to improve deliverability and level campaign analytics. Introduction Beth Hayden, senior staff writer at CopyBlogger, wrote, …
by Cyndie Shaffstall Fostering more-effective sales and marketing efforts with customer data collection, tracking, and updates Introduction Whether you’re B2C, B2B, or B2E, you likely have (or want) prospects that …
Situated neatly between Black Friday and Cyber Monday is a lesser known, but growing, shopping holiday called Small Business Saturday (with the apropos tagline of Shop Small). Founded by AMEX …
