by Cyndie Shaffstall Wander around your marketing department (or, if you’re a small business, dig through the pile on your desk), and you’ll find you, like many to most other …
by Cyndie Shaffstall A marketing email should not ever be an isolated interaction between you and the recipient — it should be a player in a concert designed to delight, …
by Cyndie Shaffstall The harder you make it for your prospect to become a customer, the fewer will. Most marketers agree that lead generation and lead conversion are the bedrocks …
Most studies agree that your email list will suffer an annual 30% attrition rate. If you hope to grow your list by, say, 20% a year, added with attrition, you …
by Cyndie Shaffstall Let me start this article with an admission: I hate typos. Further: I make typos. Unfortunately, I also subscribe to the premise that to be considered a …