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The Argument Against Blast Emails — Why You Should Use Email Automation

by Cyndie Shaffstall Wander around your marketing department (or, if you’re a small business, dig through the pile on your desk), and you’ll find you, like many to most other …

When to squeeze

by Cyndie Shaffstall A marketing email should not ever be an isolated interaction between you and the recipient — it should be a player in a concert designed to delight, …

Email for Conversion — 5 Important Components for Converting Prospects to Customers

by Cyndie Shaffstall The harder you make it for your prospect to become a customer, the fewer will. Most marketers agree that lead generation and lead conversion are the bedrocks …

Mail-to-Email Conversions

Most studies agree that your email list will suffer an annual 30% attrition rate. If you hope to grow your list by, say, 20% a year, added with attrition, you …

It’s About the Perception

by Cyndie Shaffstall Let me start this article with an admission: I hate typos.  Further: I make typos. Unfortunately, I also subscribe to the premise that to be considered a …