The line between business and marketing email is often blurred and what affects one, nearly always affects the other. Not surprisingly, privacy — and the lack thereof — is of …
For years marketers have been tracking open rates and using this stat for everything from choosing the best time to send to validating the deliverability of a particular email-automation vendor; …
by Cyndie Shaffstall Yes, Virginia, there is a difference. Earlier this week I was interviewed by a reporter doing an article on nurture campaigns and, as I had been in …
