Until now you’ve been happy with your email-automation vendor, but lately you feel as though perhaps something is missing… Email automation is a wondrous thing and I’d be lost without it — as would all of my clients — but like most relationships, both parties must maintain dialogue, work together, and compromise when necessary or you may find you’ll drift apart.
by Cyndie Shaffstall Welcome (to our list) email performance has increased 253% since 2011*, putting these critical messages by some calculations in the lead for reader engagement — yet some …
by Cyndie Shaffstall Are you giving up on your subscribers too soon? A new study shows how win-back campaigns are re-engaging subscribers long after many of us have given up …
by Cyndie Shaffstall As business owners and employees of businesses, we all work diligently to acquire prospects, qualify leads, and convert customers, but sometimes we need to stop and consider …
by Cyndie Shaffstall Most of us have a terms of service document on our website, even if it’s mostly contained within our privacy policy. We reference this document in much …
