Search engines have a responsible function to perform. Web users all over the world rely on them to return relevant results when they type in keywords. Think of the chaos if every time you typed in clean teeth, you were returned web sites for a laundromat. That would be very frustrating, and you would not be likely to use that search site in the future.
Search engines have to be smart, and not easily fooled. If your site is filled with content about pool tables, the search engine needs to be smart enough not to provide your site to users looking to install a backyard pool.
On the other hand, some unscrupulous sites intentionally try to confuse search engines. These sites abuse the system and actually make it harder for those of us who are legitimately trying to promote our services; or in the case of Spider Trainers, LLC, promoting you. Search engines have to discern accurate content from misleading content. There is a lot of thought put into whether or not your page should be found by people looking for your services.
We work with search engines every day — analyzing, testing, and adapting. This diligence ensures that you will get the best possible results — from your web site, from our careful content creation, and from search engines. We create optimized professional visibility℠ by being nimble and reacting quickly to changing processes and opportunities.
Call us today (303 468 8713) or complete the appointment request form so that Spider Trainers, LLC, can change what the world knows about you.
Social-media optimization
As a professional, you are likely connected to some form of social media. You may contribute to a Facebook® page, have a LinkedIn® or Plaxo® profile, or perhaps you Twitter®. Each of these provides visibility into your life. Unfortunately, this is very often your private life. Even more unfortunately, everyone with a web browser can find this content. Think about the content on your pages, is it really what you would want a potential publisher, employer, board member, or colleague to read or view?
Spider Trainers, LLC, knows how important these social-media outlets can be and we use them extensively in our promotion of you. The difference is that we ensure the publicly available content is congruent with your career goals, and when it is not, that we control its availability to web spiders.
The sheer nature of the web makes it virtually impossible to remove posted content, but web spiders factor in many considerations when returning results to a search query. Ensuring that you have an overwhelming amount of positive content is crucial to not just your optimized professional visibility℠ but also in creating a safe distance between content that promotes you and content that denounces you.
When you engage Spider Trainers, LLC, we will launch our project by identifying all content about you that is currently available online for public viewing. Our process starts with benchmarking your current personal and professional visibility. From this point we define the process and the tools (described later in this document) that will be implemented to ensure you reach your goal.
Challenges
Many challenges arise with these social-media outlets because you have limited control over the community to which you are connected. You can easily become associated with individuals without respect for their (or your) private information and who post content that may well be detrimental to your career goals.
