Companies of all sizes the world over use Salesforce.com in order to collect and manage leads and contacts. Spider Trainers’ campaigns are integrated into Salesforce, thus providing your sales and marketing teams with valuable insight into the behavior and decision-making readiness of your contacts.
We know that we will be most successful at marketing your company when you are an active participant. That means that you need full visibility into what we do and the results we obtain. With Salesforce integration you are provided a detailed but easy-to-understand graphical representation of your analytics, like the one shown below, that discloses every campaign the lead or contact has received and every interaction the recipient has had with that campaign: links clicked, webcast registrations completed, and downloads accessed. This information creates great conversation starters when your sales team is ready to interact with the lead or contact.
These analytics are also used to tailor campaigns to specifically meet the needs of each individual contact. The links embedded in the emails and corresponding targeted landing pages are designed to disclose their preferences about the products or services you offer.