Lakewood, CO – 27 March 2012 – Entrepreneur, Cyndie Shaffstall, will provide a quick intro to radio listeners on how to capitalize on Pinterest, an online pinboard, this Sunday, April 1, 2012 on Business Unconventional, a weekly radio business newsmagazine, airing at 8 a.m. on 710 KNUS AM in Denver.

Navigating in the vast world of social networking can be confusing. One can even get lost in the multiple pathways leading to the same goal – the best visibility for your business, product and/or executive staff. Just when you think you’re on the right track, a new social network site pops up, so it can help to have a guide. Shaffstall, an inventor, patent holder, published author, and founder of Spider Trainers — a company that parlays the power of search engines to create optimized professional visibility for the executive and entrepreneur — joins hosts Dean Rotbart and David Biondo to examine how brands can and have used Pinterest for selling, promoting, and testing.

A follow-up segment aimed at the aspiring and advancing entrepreneur, also with Cyndie Shaffstall, will be available for download via iTunes and from the Business Unconventional website.

About Cyndie Shaffstall

The author of more than a dozen books, including her most recent title, Small-business Guide to Winning at Web Marketing, Shaffstall is primarily an entrepreneur having launched, operated, and sold a number of small companies, and is currently the lead at Spider Trainers. Shaffstall is the inventor of Sassy Strappings, for which she holds a patent.

About Spider Trainers

Founded in 2009, Spider Trainers (http://www.spidertrainers.com) is a division of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 30 years’ experience on their advisory team specializing in marketing, promotion, press relations, and SEO/SMO techniques.

About Pinterest

Pinterest (http://pinterest.com) is a virtual, online pinboard — a place to collect images from around the web and pin them to their own board. Images represent the interests of the board owner and might be ideas for a project, inspirational photos, or in the case of a brand, test designs for a new label or product.

About KNUS Business Unconventional

Business Unconventional (http://www.businessunconventional.com) on 710 KNUS AM is Colorado’s most popular radio business newsmagazine. The program co-hosts, business veterans David Biondo and Dean Rotbart, invite an eclectic group of Colorado-area business owners and entrepreneurs to discuss various topics illustrating how business owners in a wide variety of industries and service groups face and meet many of the same challenges of competing successfully in today’s business world. http://www.businessunconventional.com

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What, how, who, and when

If you’re launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business.

Today’s marketing is a lot like playing pinball. It’s not a straight shot — you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you’ll learn the game basics, some strategy, and a few tricks, but mastering pinball — web marketing — will depend entirely on how long you can keep the ball in play.

Pages: 19

Tables & Figures: 11

Published: February 2012

Our Price: $1,000.00

This report from InfoTrends (the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry) details the web-to-print market for the United States and Canada. The document encapsulates various sources and studies on the topics of adoption, forecast, the competitive market, along with a description of W2P workflows.

A grand may seem like a lot to pay, but if you’re just entering this market, it may well be worth the investment.

• Key findings in W2P
• Recommendations
• Introduction
• Definitions and descriptions
• Adoption
• Forecast
• Print eCommerce solutions forecast
• License types
• Establishments
• Growth drivers
• Print eShipments
• Competitive landscape
• Workflow
• Types of web-to-print systems
• Web-to-print in commercial print
• Web-to-print in in-plants
• Web-to-print in Data Processing Environments
• InfoTrends’ Opinion

Click here for a table of contents or to purchase.

Prisme Technologies

To say Cyndie Shaffstall is knowledgeable and capable in web design, optimization, cross-media promotion, and digital marketing in general would be an understatement. When combined with Spider Trainers’ powerful network of systems professionals, and Cyndie’s attention to detail and an unquellable sense of urgency, results are immediate and predictable. I greatly enjoy working with Cyndie and at the end of a planning session or ad hoc meeting, I leave knowing that our strategies will be enacted quickly and to good effect.

Prisme Technologies enjoys its technological partnership with Spider Trainers and wholeheartedly endorses Spider Trainers for any company looking to build its web presence and to capitalize on today’s e-marketing opportunities.

— Dan Sparrow, president, Prisme Technologies

Spider Trainers has been instrumental in helping Prisme Technologies get our message out to the masses. Before engaging with Spider Trainers, all of our marketing was by word of mouth through cold calling, trade shows, and eventually online demos — only occasionally did a website visitor initiate a call. Now, with Spider Trainers assistance, our messaging is being delivered to our target audience consistently and timely via multiple social-network channels…which is exactly where our target market is looking for the information. The result is increased knowledge in the market, increased website traffic to our corporate website, and increased opportunities.

— Mike King, regional director eCommerce Solutions, Prisme Technologies

Maracle Press

Cyndie Shaffstall and Spider Trainers…Two Thumbs Up (for each one)!

You can depend on the Spider Trainers’ team to deliver on commitments within agreed upon timelines, along with real SEO results. Better yet, all on a budget-friendly basis! Thank You, Cyndie.

— George Sittlinger, president, Maracle Press, Inc.

Spider Trainers helped our company get the SEO rating we were looking for. Thanks especially to Cyndie Shaffstall for her continuing help and support.

— Darlene, Maracle Presss, Inc.

Stoneside Blinds & Shades

Great responsiveness. Thanks for all your help and your commitment to our success.

— Mickey Fain, principal, Stoneside Blinds & Shades

Radiology Data Corp.

Cyndie and her team have done a great job for Radiology Data. Our marketing programs and social-media presence are much stronger since we began working with Spider Trainers.

— David Ramsey, president, Radiology Data Corp.

Lange Graphics, Inc.

They really “get it.” My point is that marketing in today’s market is different than ever before. You can’t just keep on doing the same things that used to work! With Cyndie’s knowledge and experience they bring a refreshing approach to attracting new and retaining old customers. It seemed like everyone who approached us with a way to gain business were stuck in the old ways only wrapped up in new packaging. When I met Cyndie I could tell she really knew what she was talking about. We are very pleased and excited to have Spider Trainers on our side.

— Taylor Elder, Marketing and HR, Lange Graphics, Inc.

Cyndie has an unbelievable understanding on how all this new technology works and the ability to tie it all together.

— Vince Elmini, sales manager, Lange Graphics, Inc.

Legal Organization/Candice Manzanares

Spider Trainers and specifically the owner, Cyndie Shaffstaff, were invaluable in helping me define my career face to the public. Since becoming a client I have had a significant increase in interest in my profile and visibility. My career skills, experience, and persona have been effectively and efficiently highlighted so that the best possible presentation of me to potential employers has been achieved. I do and will continue to highly recommend Spider Trainers to my colleagues and friends. Thank you Cyndie and thank you Spider Trainers!

— Candice Manzanares

Budget Concepts

Cyndie listened and took notes and in less than a week she had created the perfect website for my business.

— Mike Butler, owner, Budget Concepts

Pages: 19

Tables & Figures: 11

Published: February 2012

Our Price: $1,000.00

This report from InfoTrends (the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry) details the web-to-print market for the United States and Canada. The document encapsulates various sources and studies on the topics of adoption, forecast, the competitive market, along with a description of W2P workflows.

A grand may seem like a lot to pay, but if you’re just entering this market, it may well be worth the investment.

• Key findings in W2P
• Recommendations
• Introduction
• Definitions and descriptions
• Adoption
• Forecast
• Print eCommerce solutions forecast
• License types
• Establishments
• Growth drivers
• Print eShipments
• Competitive landscape
• Workflow
• Types of web-to-print systems
• Web-to-print in commercial print
• Web-to-print in in-plants
• Web-to-print in Data Processing Environments
• InfoTrends’ Opinion

Click here for a table of contents or to purchase.

1. Local Search
2. Mobile Web
3. Organic Listings

Read more: How To Get A 10x Lift In Monthly Unique Visitors

Bob Scherer (http://www.bobscherer.me), co-founder, partner, and vice president of CL&D Digital (http://www.clddigital.com), a fast packaging and digital-printing company, will offer valuable insights on hiring a successful sales force at Hewlett-Packard’s Dscoop7 Annual Conference in Washington, DC, March 22 – 24. Scherer, a 25-year veteran in the printing and packaging industry, will present the topic, Business & Sales, Hiring a Sales Force that Sells — Profitably, Friday, March 23, 2012, at 4:45 PM.

Scherer’s presentation will cover myriad considerations, including:

• what to look for in a great salesperson
• techniques on hiring
• training and compensating a profitable sales team
• mistakes made and lessons learned by CL&D Digital in the hiring process.
• color commentary and shared stories on how salespeople can develop relationships and agreements with their customers.

Scherer, a consumer-products solutions coach, brings his extensive experience at the helm of CL&D Digital to bear on the topics and engages the audience leaving them amused and wiser. Attendance is reserved to Dscoop7 attendees only and space is limited.

Tom Cooper, R&D manager digital printing, RockTenn Merchandising Displays, says, “Bob gets it. He’s truly an evangelist. He’ll take charge in a difficult situation but he does it in a non-confrontational way. There are lessons to be learned here.

Tune in to the conversations of Bob (Robert) Scherer and CL&D Digital at Tumblr, Twitter, Facebook, LinkedIn, Delicious, Digg, SlideShare, Google+, and Scherer’s new blog in RSS-style format (http://www.SchererIndustryWatch.com) where he is building a self-narrated podcast library.

For more information on Robert Scherer’s schedule and availability to lead or participate in your panel, speak at your event, or lead your webcast, contact Cyndie Shaffstall, SEO/SMO advisor, Spider Trainers, at 303 862 8951.

About Bob Scherer, speaker and consumer-products solutions coach

Bob Scherer is on a mission to share his successful business strategies and to help define what digital-printing technology implementers can do to get products to market faster and cheaper. A speaker and editorial contributor, Scherer has a passion for the industry and for helping others in the printing community grow their business. Scherer co-founded CL&D Digital 17 years ago. CL&D Digital’s 98% repeat client and referral rate are a testament to Scherer’s vast experience, effective management, and solid business relationships.

About CL&D Digital

CL&D Digital, established in 1995, was one of first packaging printer companies to use Hewlett-Packard Indigo digital-printing technology. Their complete packaging design services have built and continue to build brands from concept to completion in record time.  They specialize in runs from 1 to 80,000. CL&D Digital’s client base includes top Fortune 500 consumer products manufacturers, with some of the biggest names in the business.

About Spider Trainers

Spider Trainers is web-optimization company based near Denver, CO. The company touts more than 30 years’ experience on their advisory team specializing in proprietary professional visibility, marketing, promotion, press relations, and search-engine optimization techniques.

©2012 Spider Trainers

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