Pay per click (PPC) is an internet advertising model where advertisers pay the hosting domain — a search engine company or other site — each time the ad is clicked. With search engines, advertisers typically bid on keyword phrases that are relevant to their target market and the ad is displayed when these keywords are used for the search. This increases the likelihood that the customer will click on the ad because it is relevant to their search. Other types of sites, such as an online magazine, commonly charge a fixed price per click rather than use a bidding system.
Online and offline marketing campaign concepts, creation, execution, and analytics.