Frequently Asked Questions

Q?What is a targeted landing page?
A.

A custom page within your site or blog to which recipients of a single marketing campaign are directed for additional information and/or interaction.

Q?What is multi-touch marketing?
A.

A campaign that uses multiple methods of reaching out to prospects in order to maximize the effectiveness of the campaign. An example would be a campaign that combines email, QR codes, targeted landing pages, and direct mail. Multi-touch campaigns are considered more effective because it has been established that a prospect must see an offer or message multiple times before they become aware and act on the offer or message.

Q?What is pay per click?
A.

Pay per click (PPC) is an internet advertising model where advertisers pay the hosting domain — a search engine company or other site — each time the ad is clicked. With search engines, advertisers typically bid on keyword phrases that are relevant to their target market and the ad is displayed when these keywords are used for the search. This increases the likelihood that the customer will click on the ad because it is relevant to their search. Other types of sites, such as an online magazine, commonly charge a fixed price per click rather than use a bidding system.

Q?What are the hosting options?
A.

In the case of web to print, three primary hosting options exist:

  1. Customer-supplied hardware (self-hosted)
  2. Vendor-supplied hardware (hosted)
  3. On-demand network access to a shared pool of configurable computing resources (cloud-hosted)
Q?What are social-media postings?
A.

Messages added by members to social-media sites (e.g., Facebook, Twitter, LinkedIn).

Q?What is optimized professional visibility?
A.

Spider Trainers has developed a proprietary and measurable system for promoting you as the product, which we have termed optimized professional visibility.

With optimized professional visibility, we don’t stop at the content, we don’t stop at the social media, and critically, we don’t stop at simply having a search engine index your life. We ensure that the desirable content ranks high, and in the event there is undesirable content that it is obscured by many pages of content congruent with your goals — regardless what those goals may be.

In today’s electronic age, digital footprints can be challenging to erase, but with the careful deployment of positive and well-planned content, your future is completely within your control and direction. We chart that path and maintain the daily contributions that are required to get you to the top of the search results and keep you there.

Q?What is online marketing?
A.

Electronic marketing campaigns such as those delivered either through email or web pages.

Q?What is offline marketing?
A.

Traditional marketing campaigns such as print advertisements, direct mail, or printed phone directories. In short, any campaign that is not delivered in an electronic format (email or web).

Q?What is a conversion funnel?
A.

A technical term used for ecommerce sites to describe the path a consumer takes beginning with online or offline advertising or searching, navigating the ecommerce web site. and converting to a sale. The time it takes a visitor or prospect to convert to a customer may take minutes, months, or years and this measurement is key to understanding visitor behavior.

Q?What is social-media optimization?
A.

The posting of content to social-media sites (e.g., Facebook, Twitter, LinkedIn) that has been specifically written to provide search engines with validating information about the company or person.

Q?What are search-engine results?
A.

A list of web pages displayed by any search engine that contain content about the term the search-engine user has defined.

Q?What are analytics?
A.

Analytics is the process of tracking and quantifying the behavior of online activities, such as ad clicks, email click-thrus, or website visitors. Web-page analytics indicate which pages within a website or which offers within an email are effective at converting the visitor to a customer, for instance.

Q?What is Google Adwords?
A.

Google AdWords is a service that lets you create and run ads for your business and display these in premium areas of the search-results pages. You pay for each click that the ad generates, thus making this a pay-per-click (PPC) campaign type.

Q?What is search-engine optimization?
A.

The process of creating or modifying web content so that search spiders validate the content and rank the pages high in search-engine results (SER).

Q?What is validation?
A.

The process of confirming the veracity of site content and elevating the ranking of that site within search-engine results (SER).

Q?What is SaaS?
A.

Wikipedia: Software as a service (SaaS, typically pronounced [sæs]), sometimes referred to as on-demand software, is a software-delivery model in which software and its associated data are hosted centrally (typically in the (internet) cloud) and are typically accessed by users using a thin client, normally using a web browser over the Internet.

Q?What are keywords and keyphrases?
A.

A word or series of words that are used to identify important features, services, or products of a company. In a list, the words and/or phrases are separated by commas.

Q?What is meta data?
A.

In the context of web pages, data appearing in the programming of the web site that provides information to search spiders about the content of the page.

Q?What is a blog?
A.

A type of web site usually maintained by a single person through the posting of daily stories. Entries are displayed in a reverse-chronological order.

Q?What is blacklisted?
A.

A domain name that has been deemed as the originator of spam and therefore blocked by many email systems.

Q?What is authoritative content?
A.

In the context of this site — information on the web that has been verified by search spiders as reliable.

Q?What is web to print?
A.

Wikipedia: Web to print, also known as Web2Print, W2P, or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. This process increasingly calls for a Portable Document Format (PDF) workflow environment with output provided by digital printing; although there is certainly no requirement that fulfillment be accomplished using digital-production equipment; Web to print is also used today by printers with offset only or both offset and digital-production facilities.

Q?What is a product launch?
A.

The management of requirements, acquisition, and posting of your product to the web for access by your prospects and customers. In some cases this will include the go-to-market and marketing strategies, regardless of who actually provides those services.

Q?What is a spider?
A.

A spider is a software application that browses web pages for the purpose of indexing content and providing the results to a search engine. (Also called search spider, search robots, or just bots.)

Q?What is go to market?
A.

A marketing strategy defines whom the company will pursue as a customer and what the company will offer them. A go-to-market (GTM) strategy for your online solution is a component of the overall marketing strategy that defines how the company will acquire customers.

Q?Who is Prisme Technologies?
A.

Prisme Technologies develops and hosts the award-winning PrintSYS web-to-print (W2P), Software as a Service (SaaS) solution. PrintSYS is available in unique, industry-leading, Business-to-Business (B2B) and Business-to-Consumer (B2C) models that can be customized to the look, needs and workflows of Prisme customers.