QWhat is a targeted landing page?

A A custom page within your site or blog to which recipients of a single marketing campaign are directed for additional information and/or interaction.

QWhat is multi-touch marketing?

AA campaign that uses multiple methods of reaching out to prospects in order to maximize the effectiveness of the campaign. An example would be a campaign that combines email, QR codes, targeted landing pages, and direct mail. Multi-touch campaigns are considered more effective because it has been established that a prospect must see an offer or message multiple times before they become aware and act on the offer or message.

QWhat is pay per click?

APay per click (PPC) is an internet advertising model where advertisers pay the hosting domain — a search engine company or other site — each time the ad is clicked. With search engines, advertisers typically bid on keyword phrases that are relevant to their target market and the ad is displayed when these keywords are used for the search. This increases the likelihood that the customer will click on the ad because it is relevant to their search. Other types of sites, such as an online magazine, commonly charge a fixed price per click rather than use a bidding system.

QWhat are the hosting options?

A In the case of web to print, three primary hosting options exist:
<ol>
<li>Customer-supplied hardware (self-hosted)</li>
<li>Vendor-supplied hardware (hosted)</li>
<li>On-demand network access to a shared pool of configurable computing resources (cloud-hosted)</li>
</ol>

QWhat are social-media postings?

AMessages added by members to social-media sites (e.g., Facebook, Twitter, LinkedIn).

QWhat is optimized professional visibility?

ASpider Trainers has developed a proprietary and measurable system for promoting you as the product, which we have termed <em>optimized professional visibility</em>.With optimized professional visibility, we don’t stop at the content, we don’t stop at the social media, and critically, we don’t stop at simply having a search engine index your life. We ensure that the desirable content ranks high, and in the event there is undesirable content that it is obscured by many pages of content congruent with your goals — regardless what those goals may be.In today’s electronic age, digital footprints can be challenging to erase, but with the careful deployment of positive and well-planned content, your future is completely within your control and direction. We chart that path and maintain the daily contributions that are required to get you to the top of the search results and keep you there.

QWhat is online marketing?

AElectronic marketing campaigns such as those delivered either through email or web pages.

QWhat is offline marketing?

ATraditional marketing campaigns such as print advertisements, direct mail, or printed phone directories. In short, any campaign that is not delivered in an electronic format (email or web).

QWhat is a conversion funnel?

AA technical term used for eCommerce sites to describe the path a consumer takes beginning with online or offline advertising or searching, navigating the ecommerce web site. and converting to a sale. The time it takes a visitor or prospect to convert to a customer may take minutes, months, or years and this measurement is key to understanding visitor behavior.

QWhat is social-media optimization?

The posting of content to social-media sites (e.g., Facebook, Twitter, LinkedIn) that has been specifically written to provide search engines with validating information about the company or person.

QWhat are search-engine results?

AA list of web pages displayed by any search engine that contain content about the term the search-engine user has defined.

QWhat are analytics?
AAnalytics is the process of tracking and quantifying the behavior of online activities, such as ad clicks, email click-thrus, or website visitors. Web-page analytics indicate which pages within a website or which offers within an email are effective at converting the visitor to a customer, for instance.

QWhat is Google Adwords?

AGoogle AdWords is a service that lets you create and run ads for your business and display these in premium areas of the search-results pages. You pay for each click that the ad generates, thus making this a pay-per-click (PPC) campaign type.

QWhat is search-engine optimization?

AThe process of creating or modifying web content so that search spiders validate the content and rank the pages high in search-engine results (SER).

QWhat is validation?

AThe process of confirming the veracity of site content and elevating the ranking of that site within search-engine results (SER).

QWhat is SaaS?

AWikipedia: Software as a service (SaaS, typically pronounced [sæs]), sometimes referred to as <em>on-demand software</em>, is a software-delivery model in which software and its associated data are hosted centrally (typically in the (internet) cloud) and are typically accessed by users using a thin client, normally using a web browser over the Internet.

QWhat are keywords and keyphrases?

AA word or series of words that are used to identify important features, services, or products of a company. In a list, the words and/or phrases are separated by commas.

QWhat is meta data?

AIn the context of web pages, data appearing in the programming of the web site that provides information to search spiders about the content of the page.

QWhat is a blog?

AA type of web site usually maintained by a single person through the posting of daily stories. Entries are displayed in a reverse-chronological order.

QWhat is blacklisted?

AA domain name that has been deemed as the originator of spam and therefore blocked by many email systems.

QWhat is authoritative content?

AIn the context of this site — information on the web that has been verified by search spiders as reliable.

QWhat is a product launch?

AThe management of requirements, acquisition, and posting of your product to the web for access by your prospects and customers. In some cases this will include the go-to-market and marketing strategies, regardless of who actually provides those services.

QWhat is a spider?

AA spider is a software application that browses web pages for the purpose of indexing content and providing the results to a search engine. (Also called search spider, search robots, or just bots.)

QWhat is go to market?

AA marketing strategy defines <em>whom</em> the company will pursue as a customer and <em>what</em> the company will offer them. A go-to-market (GTM) strategy for your online solution is a component of the overall marketing strategy that defines <em>how</em> the company will acquire customers.