Entering the family business in his early teens, Charles (Chuck) Meyer excelled at customer interactions and selling almost immediately. Under the watchful eye of his father, Meyer learned quickly the lessons needed to succeed in business — take on great responsibility and work hard. These skills would lay the groundwork for his future direction and success in sales, marketing, and business development.
In 1982, having graduated with a business degree, Meyer joined the sales team of AM Multigraphics and served under the tutelage of Ken Weisenberger, who would become the mentor that helped Meyer further refine his customer-interaction and selling skills. In this environment, Meyer became the premier sales reps, and was often recognized for outstanding efforts.
In 1998, Meyer experienced a corporate layoff for the first time in his career. It was this event that caused Chuck to realize that he alone would be responsible for his own business success. His philosophy toward a career developed into “a job is an opportunity you have to work for, not a right that is bestowed upon you.”
In 1999, Meyer joined Indigo (which was acquired by HP in 2011), as a digital print specialist, a job that he enjoyed for ten years — and one in which he exceled having again been recognized for top sales in his area of expertise. Although Meyer had several successful years in corporate America he longed for the entrepreneurial opportunity, which he had enjoyed as part of the family business. This opportunity came for Meyer in 2010, following a corporate restructuring at HP. Meyer joined long-time colleague Dan Sparrow to become an entrepreneur as the director of eCommerce solutions for Prisme Technologies.
As technological advancements brought on by the economic downturn came to dominate and change the printing industry, Meyer took the opportunity to expand his areas of interest and knowledge with Spider Trainers, a partner of Primse Technologies, as their SEO client operations manager. In this role, his unique go-beyond-selling skills have enabled him to deliver exceptional customer value in their pursuit of optimized professional visibility and search-engine optimization. Meyer’s understanding of the sales process and efforts to improve the process are tasked to develop and cultivate customers that will spend more with an established, trusted resource.
Working with search-engine optimization to raise the visibility of companies and people, Meyer can play a key role in not just the purchasing process but also in the clients’ personal success. At Spider Trainers he has the latitude to function as the customer advocate in a way that benefits both his role and the clients’; and the client — the direct beneficiary of the process — is quick to appreciate his efforts of attaining and sharing a higher-than-average knowledge of the primary areas of their business. Thus, communication is direct and concise and the customer gets what they want when they want it.
This new entrepreneurial endeavor endorses the notion that his clients are loyal to the value he brings to the sale. Over the years, many have commented on his understanding of the subject matter, as well as their own needs and that Meyer is able to provide an appropriate and beneficial solution.
Meyer enjoys using technology and participating in social media to further expand his knowledge of the industry. He understands the value of daily learning and information, and achieves this through RSS feed or web links. Since technology has forever changed customer interactions and the way product is sold, Meyer finds this online information more convenient and beneficial to his clients than traditional road warrior selling. He is easily engaged with and by those more technologically advanced than he and seeks out conversations that expose his latent geek.
Growing up in a small Wisconsin town with traditional values and business ethics, Meyer found the need to branch out and make his own way, while not straying far from the valuable lessons he learned working alongside his father. Today, at Spider Trainers and Prisme Technologies, Meyer knows that he alone is responsible for his success. With diligence and dedication he capitalizes on his strengths in a way that he never could working for someone else’s company.
He has been married for 15 years and enjoys a newly empty nest abandoned by one college-bound son. While living in Minnesota, he and his wife most enjoy the warmer months that allow them to experience America riding their Harleys. Not surprisingly, Meyer tinkers with the way things work — woodworking, electrical, and small building projects.