Resources

ZMOT

Posted in: Resources | December 9, 2011 at 3:47 pm, by cshaffstall

This free eBook on marketing strategies and the ZMOT (Zero Moment of Truth) will help you understand the shift in the marketing landscape that includes our mobile devices and what the consumer is...

Spider marketing [slide deck]

Posted in: Cross functional, Optimization, Resources | November 30, 2011 at 4:00 pm, by cshaffstall

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You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline. A search spider is a computer...

15 Cool QR Code Things [article]

Posted in: Resources | October 15, 2011 at 7:37 pm, by cshaffstall

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Amazing QR codes QR codes are everywhere — on the sides of buses, in newspaper ads, on signs, in stores, on storefronts, in cereal boxes, and even on rooftops — but are they...

15 Cool QR Code Things

Posted in: Resources | October 15, 2011 at 12:18 am, by cshaffstall

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QR codes are everywhere — on the sides of buses, in newspaper ads, on signs, in stores, on storefronts, in cereal boxes, and even on rooftops — but are they really worth all...

5 Ideas for Promoting an Online Store

Posted in: Resources | October 13, 2011 at 5:11 pm, by cshaffstall

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New slide deck just released In this short slide deck, we give you five ideas for improving your online presence. We’ll cover press releases and news announcements, local search (online directories), customer reviews...