Spider Trainers was initially founded to provide search-engine optimization (SEO) and social-media optimization (SMO) services for the promotion of upper management, C-level executives, and entrepreneurs. We developed and defined this process and termed it optimized professional visibility. What we found — and what you can verify yourself by typing your name into any search engine — is that most people don’t fare well when it comes to readily available, up-to-date, and accurate professional information. While you might be able to find pages and pages of information about a particular product, there’s likely only a mention or two about their CEO — and all too often it’s about some monumental mistake made and attributed to the company’s CEO.
What this can mean to a CEO is that when [s]he is looking for the next opportunity, or seeking a book-writing deal, or wants to do more public speaking, potential employers, associates, publishers, or event coordinators cannot, first, find that person on the web and, second, find enough information to make a determination about his or her fit for a particular engagement. Using SEO techniques already being used for products, we built our system so that it would purposefully expose an executive’s professional life to a high level of visibility and therefore, move the executive higher in search-engine results. Our success has been that we always get content onto page one of the search-engine results and in most cases to the first dozen or so positions; the more content we post, the more top positions our clients garner.
After refining our processes, we found that these efforts provided a very positive influence on not just the executive’s rankings in search engines, but also on the rankings of the companies they lead, and that’s why we offer it as part of our launch or go-to-market strategies. Building professional recognition for your company’s leaders will bolster the recognition we establish for your product, but it is just one of the options that we allow you to combine or exclude from any service for which you engage Spider Trainers.
To learn more about optimized professional visibility, click a related-topic link below, call 303 862 8951, send Spider Trainers an email, or complete the contact form in the right sidebar.