Another spider trainers WHITE PAPER
In elusive pursuit, savvy marketers use targeted landing pages to provide a path for their leads to become a customer, enable their leads to become a customer, and resolve any concerns their leads may have about becoming a customer.
Through good design and great testing, your landing pages will successfully improve not just conversions, but your understanding of those conversions as well. Get started now.
Design is the most-important consideration when implementing targeted landing pages. A well-designed page will easily and positively impact your conversion rate. Heatmaps and other research can and have shown us exactly how visitors are engaging with our pages and this information can be used to our advantage.
To get the best conversion rates from your targeted landing pages, you must test, track, and tweak. These tweaks — in the form of page updates — will also contribute to your search-engine optimization efforts. Only through tracking your offer with your design to your customers will you come to know what combination produces the best results — for you.
Learn how to design and build your own automated marketing program with drip and nurturing campaigns in the Automated Email Marketing eBook.
If your campaigns aren't gaining the traction you'd like, consider adding print. In The Power of Print (in Marketing), we'll take a look at how this is still a well-respected and desired vehicle.
If you're sending direct mail or email, gathering and understanding metrics can be a challenge at best. In this eBook, we explain the nuances of measuring marketing metrics. Download the Marketing Metrics eBook now.