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Get More Conversions With Targeted Landing Pages

Targeted Landing Pages white paper

Design guidelines

Design is the most-important consideration when implementing targeted landing pages. A well-designed page will easily and positively impact your conversion rate. Heatmaps and other research can and have shown us exactly how visitors are engaging with our pages and this information can be used to our advantage.

Test, track, and tweak

To get the best conversion rates from your targeted landing pages, you must test, track, and tweak. These tweaks — in the form of page updates — will also contribute to your search-engine optimization efforts. Only through tracking your offer with your design to your customers will you come to know what combination produces the best results — for you.


Triggered Marketing

Learn how to design and build your own automated marketing program with drip and nurturing campaigns in the Automated Email Marketing eBook.

Why print is still important

If your campaigns aren't gaining the traction you'd like, consider adding print. In The Power of Print (in Marketing), we'll take a look at how this is still a well-respected and desired vehicle.

Measuring marketing metrics

If you're sending direct mail or email, gathering and understanding metrics can be a challenge at best. In this eBook, we explain the nuances of measuring marketing metrics. Download the Marketing Metrics eBook now.