Another spider trainers eBook

Whether it’s direct mail or email, metrics matter.

Marketing Metrics eBook

Bounce rate Please share our ebook Chapter 3 Post-open metrics

Easy-to-follow formulas

As you learn about the metrics that you can track and how the data is accumulated, we also provide you easy-to-follow formulas that you can use for the financial and success analysis of your campaigns.

Learn to augment data

If you have an email-automation program that's not giving you the big picture, consider adding other applications for a little color. We'll tell you which ones and what they offer.


Triggered Marketing

Learn how to design and build your own automated marketing program with drip and nurturing campaigns in the Just-in-Time Marketing eBook.

Why print is still important

If your campaigns aren't gaining the traction you'd like, consider adding print. In The Power of Print (in Marketing), we'll take a look at how this is still a well-respected and desired vehicle.

SEO in outbound marketing

In this presentation, learn about integrating SEO at the point of engagement — in your outbound marketing campaigns. Click to watch the video.