icon15 resources designed especially with the drip marketer in mind.

20+ Ideas for Automated Blast, Drip, and Nurture Campaigns

An idea book for various implementations of one-off blast emails, top-of-mind drip marketing, and purchase-enticing nurture marketing.

Automated Email Marketing

In this eBook, learn how with triggered campaigns, we are transcending from when-we-can marketing to just-in-time marketing and it's making a difference.

Blast, Drip, and Nurture Email Automation

In this eBook, learn how to qualify leads and build demand in a fully automated workflow that frees marketers from constant writing, email development, and deployment tasks.

The Importance of Personas

In this article, you'll learn that in order to develop relevant content in social postings, marketing messages, and web pages, you must know your audience.

Persona Profiler

Our free, online application will help you to profile and document the needs, wants, desires, and other attributes of each type of person who buys from (or interacts with) your company.

Marketing Metrics

In this eBook, we introduce you to the topic of analytics: the measuring of campaign engagement and how to improve engagement.

Prospects, Leads, & Subscribers

In this eBook, you'll learn developing a marketing list for online or offline use requires a great deal of effort.

Taming Your Campaign

This workflow spreadsheet turned infographic will help you plan and deploy and stay on track with your next blast, drip, or nurture campaign.

Targeted Landing Pages

In this white paper, we'll show how targeted landing pages should contain detailed information about a marketing offer or message and in order to convert the visitor to a customer.

The Power of Print (in Marketing)

In this multi-touch marketing eBook, we combine offline communication (print) with online communication (email and web) to benefit the campaign and the customer.

The ROI of Images

This infographic will help you to understand the various options for including graphics in your email and how that will affect engagement.

Using Drip Marketing to Stay Top of Mind

In this slide deck you will learn how drip campaigns build trust and keep you top of mind so that when the recipient enters the buying phase, they think of you first.

Writing Email Subject Lines

In this short video, you'll learn several best practices to apply the next time you are trying to dream up a subject line.

A/B Testing

In this video, you'll learn about testing, tracking, and tweaking marketing efforts in order to improve engagement and conversions over time.

Targeted Landing Pages

In this video, learn to use targeted landing pages to convert your visitors to customers and to combine with A/B testing for best results.