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If you're a small-business owner where the marketing tasks fall to you — when and if you find the time — outside help might be your most-viable option and one that presents numerous opportunities.
For larger marketing departments, using contractors and freelancers can go well beyond cost savings and affect many other business factors such as morale, skill set, achievements, and more.
When resource-intensive projects are assigned to a third party, you can improve the morale of your department as you remove the pressures of an excessive workload and give them the freedom to work on mission-critical projects.
Some costs, such as hardware and software, training, office space, and so on, can get very expensive very quickly and are the costs that do not show up as a line item on your budget.
Learn how to design and build your own automated marketing program with drip and nurturing campaigns in the Automated Email Marketing eBook.
If your campaigns aren't gaining the traction you'd like, consider adding print. In The Power of Print (in Marketing), we'll take a look at how this is still a well-respected and desired vehicle.
If you're sending direct mail or email, gathering and understanding metrics can be a challenge at best. In this eBook, we explain the nuances of measuring marketing metrics. Download the Marketing Metrics eBook now.