Spider Trainers grows your business through the use of scheduled, frequent, and consistent multi-touch online and offline marketing campaigns.
The illustration to the left is an actual campaign flowchart. It includes multiple touches that we use to glean information about the customer’s needs and behaviors. All touches in this campaign — email, social-media postings, direct mail, press releases, news announcements, downloadable resources, coupons (with QR codes), optimization of the existing website pages, and appropriate landing pages for each touch — launched simultaneously.
The many touches of this campaign provided valuable insight into the customers’ preference; but it’s not enough to just send campaigns, no matter how often or how many touches. For campaigns to be truly successful, they must be tailored to meet the specific needs of the recipient, thus ensuring higher open rates and higher click-thru rates. With consideration given for the actions of the recipients (e.g., on which links they clicked, which downloads they accessed, which webcasts they attended), each subsequent campaign will be designed to be even more appropriate. Email and website analytics are shown below.
Analytics is our specialty
Spider Trainers monitors the behavior of every campaign recipient and visitor to your website. We build campaigns in multiple versions — called A/B or multi-variate testing — and track the effectiveness of each version. We include information, links, downloads, and resources that entice the customer to click and, thus, disclose their interests. Using this information, we categorize the leads, prospects, and customers in your database and continue to tailor messages and direct them at the segments of your list that are most likely interested in the underlying message of the campaign. We also use analytics to measure where your customer is in the decision-making process and — importantly —provide triggers to nudge them along.
For more information about how Spider Trainers can customize your multi-touch campaigns and provide you insight, call 303 862 8951, email info@spidertrainers.com, or complete our Spider Trainers’ contact form. For information about how we can integrate analytics into your Saleforce system, click here.